The name Tibetan Goji Berry is in common use in the natural health food market place.
In addition to being cultivated in China, Goji berries also grow on extensive vines in the sheltered valleys of the Himalayas in Tibet, and in Mongolia. Goji has been eaten locally in the Himalayan and Tibetan regions for centuries and is celebrated in festivals. The Goji fruit is nicknamed the "happy berry" because of the sense of well being it is said to induce.
Goji Berries and Lycium Bark play an important role in traditional Chinese Medicine (TCM), where they are believed to enhance immune system function, help eyesight, protect the liver, boost sperm production, and improve circulation and longevity, among other effects. In TCM terms, Goji Berries are sweet in taste and neutral in nature; they act on the liver, lung, and kidney channels and enrich yin.
Goji Berries are nutritionally rich, containing Beta-carotene, Vitamins C, B1, B2, and other vitamins, minerals, antioxidants, and amino acids.
Goji Berries contain complex phyto-nutrients and bio flavinoids:
Betaine, which is used by the liver to produce choline, a compound that calms nervousness, enhances memory, promotes muscle growth, and protects against fatty liver disease.
Physalin, which is active against all major types of leukemia. It has also been used as a treatment for hepatitis B.
Solavetivone, a powerful anti-fungal and anti-bacterial compound.
Beta-Sitoserol, a powerful anti-inflammatory agent. It has been used to treat sexual impotence and prostate enlargement. It also has a cholesteral lowering effect.
Cyperone, a sesquiterpene that benefits the heart and helps maintain normal blood pressure. It has also been used in the treatment of cervicle cancer.